Monday, August 06, 2007

Didn't You Hear? The Google backlash begins

In this month's Business 2.0, writer Chris Taylor slams Google for missing projected forecasts and is quick to mention that the once little company that could is being scrutinized for getting Huge and is soon to face some major competition from a German venture to build a search engine...

Well, I for one am not worried for the company's success. It was only a matter of time before someone started to wonder about the anti-monopoly laws and buying a rival firm does raise questions.

Symantec would be slammed if they tried to buy out mcaffee, but no one really batted an eye when they purchased Veritas, a company that was both equal in terms of employees, but also in terms of revenue.

Perhaps, Google will be successful in the purchase, perhaps they won't. It will be interesting to watch as DoubleClick is a large company they are by no means Google major competition. They are no Yahoo, or MSN.

I think google will continue to see growth in other areas, such as expanding the language options. Business 2.0 had a fascinating graph in one of their recent publications that demonstrated internet usage and population on a world map. Obviously the US was way up there, but so too was Japan and Korea, most of western Europe was lit up. Iceland has a huge percentage and australia wasn't doing so bad... Africa on the other hand could hardly be seen... Just think of China... they are becoming more and more liberal all the time. Lets just hope that they continue to let the outside world in.

The point is though that the world is a big place. some 70 percent of the world's population that uses the internet is not located in the united states. English isn't even the prominent language on the globe. If services can be developed to help those who are elsewhere, there is some money to be made... One step at a time Google is doing this. Most recently by adding Bulgarian and Serbian to their portfolio.

Adsense users everywhere stand to gain from this. Many are preparring to see big paychecks, and others are scrambling to optimize their ad placements there is room to grow and room to be gained.





sources:
Business 2.0: The Google backlash begins
Поздравления! Поздрав!
Getting your forum site to work well with adsense
you work hard for the money

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Saturday, August 04, 2007

Its about time and here is why...

Integrating Google Checkout can be a chore.

I have been working on this for awhile, and have been all over the place trying to find sample material that I can reference. (suggestions welcome) My friends have heard my frustrations, but then again, I must admit that I have taken the less traditional method and am getting closer.

I stated my integration the hard way by attempting it in VB.Net needless to say I had to essentially start from scratch, which wasn't all bad, I learned a lot about the system.

Now I am trying to integrate, and could really used some advanced integration tutorials. If nothing else it would give me a starting point. I wouldn't consider myself an expert, but I can do a fair amount.

Anyway, I am really hoping that this new look and organization is what I have been hoping for.




Source:
The seller website gets a makeover

Tuesday, January 23, 2007

Free Quotes Translates Into Money $$$

Some would think that Google's move to make real-time quotes is a bad thing. I agree. sort of. I think it is a bad thing for other companies who must now change, or risk losing a portion of their customer base. Google talks about this move to free real-time quotes in "Real-Time quotes for free."

This negative effect creates a perfect opportunity to sell short. Technological changes of the nature that Google makes has a tendency to rattle the stock world. As always though, don't take my word on it. research it before making actual investment decisions.

Power Branding gone shady...

MySpace recently sued Scott Richter, the 'Spam King' for illegally gaining access and spamming their accounts. I can foresee this being a potential issue for google with their 3d modeling. Although their post's catchy title "super models wanted" is suggestive it refers to all objects. How long will it be though before predators get on and get through the approval process.

Google is usually top notch for detering this kind of activity, but will their approval process permit things to get through. It will be interesting to see how this develops.

Second Best

Honestly I prefer being self employed, but the guys over at google seem to be doing it right. I have been reading through "we made the list" and am as usual impressed. Other than impressive food, they also have high growth and room to grow. Similar to being self employed, everyone is encouraged to learn and grow.

Friday, September 15, 2006

Using Analytics and Adsense to increase ROI

The use of google analytics has really improved my ability to increase the effectiveness of my webpages. Although the program is tied together with google adwords, it is not set up to work with adsense.

I would really like to be able to benchmark my adsense program with the nice GUI that analytics provides. However as I am not, I am forced to gather information from both.

I actually have this blog set up to gather data from both. The adsense tells me how many times the ads are viewed that are in a specific channel and then it tells me the clickthrough rate. I then simultaneously go over to analytics to see if there is a geographical pattern to where my traffic is coming from.

I wrote this after reading through the post at the google analytics blog

Wednesday, September 13, 2006

MySpace Technique Provides New Method for SEO and Traffic Generation

Leverage what you have and Leverage what is available for free.

Adsense is a wonderful tool. It has enabled thousands upon thousands of individuals to suppliment their incomes.

The necessary ingredient of course is to generate traffic.

What I am suggesting is that as a website owner, you should investigate the fenominom of WEB 2.0 and the online community. Create an adsense account and create a myspace account. Then network with other users. This will create a generous amount of high quality traffic to your site. (link the myspace account to your website)

Comment on their posts and on their myspace pages. Leave bullitins and post a blog. All of these are ways that you can comunicate with others and build a customer base online.

As individuals come to your site, the the adsense ads will suddenly become even more effective.

Money is all in numbers. so create content, create traffic and reap the benefits financially.

the following links may be of interest for those interested in seo

1 2 3 4 5 6 7

The Most Important Step of Search Engine Optimization is...

Go ahead and read page after page, article after article, to learn about search engine techniques. you can even spend your life fortune on companies that profess to do the work of SEO for you.

My advice for you is to go out and start doing it. Make a list of search engine optimization techniques you find and identify the ones you see most and those that you think are the most likely to be successful. when you are done, Prioritize them and then go out and do them.

That is right: a call to action.

In order to improve your website's online performance you must not only read about it but you must put it to practice. Create a log or journal and write about what has been successful.

You may be interested in reading more on the subject, but as always I profess that you should get started and work to raise your site's position. The following articles should help your pursuits. 1 2 3 4 5 6 7

Tuesday, September 12, 2006

Utilizing Googlebombing to increase your search engine position...

There are millions of books out there that are published to 'help' others learn about search engine optimization. Google Bombing, a techique where a site owner (or often tousands of site owners) can link to another page with the link's text set to a specific key word.

A site owner in an attempt to improve their search engine placement, could potentially go to other sites and leave links that point to their own with their desired keywords.

This could really have an effect through online communities such as myspace, where comments with imbedded links could be left for web crawlers to find.

There are plenty of pages out there that describe this more. google's official blog is a good example of this


Friday, April 28, 2006

How WIFI is improving Adsense/Adwords

Everday I look around and see more and more people away from home or work with computers. Sometimes they are sitting in starbucks, listening to music and browsing the internet through their T-mobile hotspot. Cafes tend to be one of the more frequent places to see people, but so too is the library or local University.

Several campuses are working to offer WIFI from anywere on campus. On a larger Scale Google is working with San Fransisco to offer WIFI city wide!

I often wonder where this will take everyone. Google already allows advertisers to choose the location of their ads. Will it be possible to narrow this down even farther? I imagine it wouldn't be to difficult to to this by tracking the physical locations of routers and then mapping what routers a person shows up on. This of course could require setting up the GPS chips (perhaps the same ones used in phones...) in all of the various routers...

it will be fun to see if this happens one day...

sources for this article:
announcing text links for referrals, search results with flavor of your, saturday april 22nd at 10, see the bigger picture, referrals are wiz with new wizard, earnings your questions answered, spotlight on gpsworldcom, woots up in revenue that is, ad rank explained